Schwinn Bicycles! Muscatine, IA

This is a replica, released in 1995 to celebrate the Schwinn centennial. We brought in fellow collector and bicycle-shop owner Jeff Hajduk to appraise Rodney’s massive collection. Like Shinola, Detroit Bikes has seen growth in online sales due to retail shutdown. According to Pashak, the bicycle maker has seen online sales shoot to 10 times higher than normal for this time of year, as in-person sales were not accessible during the initial months of lockdown. Our goal is to provide easy to follow, step-by-step cycling related guides, and reviews for bikes & gear.

schwinn bicycles

Though weighing slightly less, the mid-priced Schwinn Superior or Sports Tourer was almost indistinguishable from Schwinn’s other heavy, mass-produced models, such as the Varsity and Continental. While competitive in the 1960s, by 1972 these bicycles were much heavier and less responsive in comparison to the huffy mountain bike new sport and racing bicycles arriving from England, France, Italy, and increasingly, Japan. By 1950, Schwinn had decided the time was right to grow the brand. At the time, most bicycle manufacturers in the United States sold in bulk to department stores, which in turn sold them as store brand models.

The wheel rims were likewise robust, chromed, stamped steel with a unique profile designed to hold the tire bead securely, even if pressure were low or lost. After a series of production cuts and labor force reductions, Schwinn was able to restructure its operations. The company renegotiated loans by putting up the company and the name as collateral, and increased production of the Airdyne exercise bicycle, a moneymaker even in bad times.

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At the close of the 1920s, the stock market crash decimated the American motorcycle industry, taking Excelsior-Henderson with it. With no buyers, Excelsior-Henderson motorcycles were discontinued in 1931. W. Schwinn schwinn bicycles returned to Chicago and in 1933 introduced the Schwinn B-10E Motorbike, actually a youth’s bicycle designed to imitate a motorcycle. The company revised the model the next year and renamed it the Aerocycle.