Save big on Ripsticks, Razor 360, and many more. The Toy Book is the leading trade magazine serving the toy industry. Since 1984,the Toy Book has been the authority on news, trends, new products, and happenings within the toy industry. We cover toys, games, licensing, video games, kids and family entertainment, business trends, retail, and much more. With the largest reach in the industry,The Toy Bookis a must-read for anyone in the business of toys or kids’ entertainment. Reflecting design inspired by the streetfighter style, the original Razor RSF650 now comes in a smaller size, RSF350!
The music video features motocross stars Jeremy McGrath, who has his own namesake line with Razor, and Robbie Maddison, along with popular YouTube influencer Stephen Sharer. The spot is rolling out in theaters in New York and Los Angeles and Razor will also debut it online across its channels and the social media of its partners. In addition, as part of their strategy, they will be making selective “cuts” of the video that will speak to specific “communities” of riders who love to surf, scoot, drift, and ride. We have lowest recorded prices on a number of Razor brand scooters and ride ons for Deal of the Day today.
The team will also be creating influencer-led activations on both social media and in-person, with the first events rolling out this week. Fans of the brand can look forward to giveaways of products autographed by McGrath, Maddison, Sharer, and influencer Taxi Garage. The scooter brand is launching its first-ever brand campaign, Razor … Ride with Us. The tagline was inspired by the COVID-19 pandemic, when Razor scooters were witnessing a resurgence amongst kids and adults as families were looking for activities to enjoy together outside.
What’s great is that you can do it together with the kids! Fortunately, we have an amazing selection of scooters, castor boards, and awesome ride-ons frozen ride on toy for you and your children. Yes, and Australians can attest to such experience! They get to enjoy Christmas and Summer all at the same time.
The company combines cutting-edge technology, high-quality materials and strict safety standards to deliver a product that is designed to suit riders’ evolving lifestyle. Cool products and great value have distinguished Razor as a trusted global brand and industry leader. Based in California, USA, the company sponsors Team Razor, a group of pro scooter frozen ride on toy athletes. Razor has helped usher in the action sport of scooter riding, which has evolved from local skate parks to global competitions and tours. TheRazorbrand embodies the spirit of fun and freedom. Razor has helped usher in the action sport of freestyle scooter riding, which has evolved from local skate parks to global competitions and tours.