Interestingly, Schwinn’s 1970’s catalogs didn’t really differentiate the fillet-brazed CrMo models either. They were simply shown on the next catalog page, right before the Continental page. No separate catalog or distinct section for “lightweight touring and racing bicycles,” and no detailed discussion of the benefits of seamless CrMo tubing and fillet brazing. Schwinn’s catalog copy for the last fillet-brazed Superior ( ) did begin to mention “hand made” and a little more on fillet brazing. Again, perhaps Schwinn didn’t highlight the fillet brazed models for fear of overloading its handbuild capacity. On bikes with original paint the model decal, “CrMo” decal on the seat tube, bullet-pointed seatstay tops, and round “Schwinn-Chicago” badge on the head tube will indicate one of Schwinn’s fillet-brazed 10-speed bicycles.
Centuries ago, it could perhaps be assumed that a manufacturer had no legitimate interest in what happened to his products once he had sold them to a middleman and they had started their way down the channel of distribution. But this assumption no longer holds true in a day of sophisticated marketing policies, mass advertising, and vertically integrated manufacturer-distributors. [Footnote 2/15] Restrictions like those involved in a franchising program should accordingly be able to claim justification under the ancillary restraints doctrine. In October 1979, Edward R. Schwinn, Jr. took over the presidency of Schwinn from his uncle Frank, ensuring continuity of Schwinn family in the operations of the company.
This isn’t the place to go if you need a bike immediately, but if you’re patient and watch the listings carefully, you may just find the vintage bike of your dreams. The coaster brake has been in constant use on bicycles for over a century, but it seems to get no respect. I can see a puzzled look suddenly come over the young woman’s face as she picks out a cruiser bicycle to ride at the C and O Canal Bicycle … The Netherlands is one of the leading bicycling countries in the world. The Schwinn name might have found a good home in the Netherlands.
They founded Waterford Precision Cycles, which is still in operation. The Sting-Ray had ape-hanger handlebars, Persons’s Solo Polo Seat banana seat, and 20-inch tires. Sales were initially slow, as many parents desiring a bicycle for their children did not relate to the new, unconventional design. After a few appeared on America’s streets and neighborhoods, many young riders would accept nothing else, and sales took off. The Schwinn Bicycle Company is an American company that develops, manufactures and markets bicycles under the eponymous brand name.
This policy was the same whether distribution took the form of the so-called Schwinn Plan deliveries to retailers or agency and consignment arrangements, or whether it took the form of sales by Schwinn to wholesalers and resale by them to retailers. The record shows that this policy was implemented largely through request and persuasion by Schwinn. We agree, and, upon remand, the decree should be revised to enjoin any limitation upon the freedom of distributors to dispose of the mongoose bmx bike Schwinn products, which they have bought from Schwinn, where and to whomever they choose. We are here confronted with challenged vertical restrictions as to territory and dealers. These are not horizontal restraints, in which the actors are distributors with or without the manufacturer’s participation. We have held in such a case, where the purpose was to prevent the distribution of automobiles to or by “discounters,” that a “classic conspiracy in restraint of trade” results.
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