Category:Schwinn bicycles

They are worth recalling as a unique Schwinn production strategy and a sidebar in the evolution of the bicycle industry. It upholds the legality of the Schwinn Plan, which is the heart of Schwinn’s marketing system, now accounting for 75% of the distribution of Schwinn’s products. It also upholds the legality of Schwinn’s agency and… Continue reading Category:Schwinn bicycles

Category:Schwinn bicycles

Bikes from the later 1950s may have a serial number near the part of the frame where the rear axle attaches. In early 2022, the ownership of the Schwinn brand transitioned from Canada to the Netherlands. Flash-welded (“electro-forged”) gauge longitudinally-welded steel tubing produced in Schwinn’s own tube mill. Brass fillet-brazed of SAE 4130 chrome molybdenum… Continue reading Category:Schwinn bicycles

Category:Schwinn bicycles

Even the paint colors were the same (remember that the fillet-brazed frames were hung on the general Schwinn painting line). Only the round Schwinn badge, downtube diameter and pointed seatstay tops are visibly different. During the bicycle boom of the 1970’s customers learned to equate lugged frame construction with higher quality. Richard’s Bicycle Book of… Continue reading Category:Schwinn bicycles